Nike Kids Camp

An immersive, sports-themed play-space that’s all about silly, exuberant, non-competitive fun! LET THE GAMES BE GAMES!

Creative Direction

Brand partnership with the Nike team, show specific brand Identity, character development, and extensive collection of promotional graphics

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Environment

Defining the overall color palette, wayfinding, signage and environmental graphics

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Apparel & Customization

Totally customizable NIKE x CAMP Capsule Collection, packaging, and promotional photography

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Marketing & Social

Art direction and design for marketing initiatives including website updates, emails, and social content

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Team

Role: Vice President, Design

Design & Experience: Camp’s in-house creative team + The Young Jerks

Photography: Hope Glassel

Chief Creative Officer: Kirk Larsen

Brand Partners: Nike, Amex Platinum, ESPN

Next

Quirky