Disney Encanto Camp
The world’s first immersive Disney Encanto experience:
A real-life Casita, complete with secret passages, interactive magic, live music, and surprises behind every magic door.
From Antonio’s rainforest to Isabela’s floral wonderland and Luisa’s happy place, CAMP’s Disney Encanto experience is bursting with magical fun.
THEA AWARD WINNER
•
THEA AWARD WINNER •
Creative Direction
Brand partnership with the Disney team, show specific brand Identity, character development, and extensive collection of promotional graphics
Environment
Defining the overall color palette, wayfinding, signage and environmental graphics
Apparel, Merchandise & Customization
We brought the fun of the Disney Encanto town square to CAMP. Oversaw the creation of customizable Disney Encanto x CAMP Capsule Collection, packaging, and promotional photography.
Marketing & Social
Art direction and design for marketing initiatives including website updates, emails, and social content
Team
Role: Vice President, Design
Design & Experience: Camp’s in-house creative team + The Young Jerks
Photography: Hope Glassel
Chief Creative Officer: Kirk Larsen
Brand Partners: Disney